Analytics


Silo Analytics provides brands and retailers with powerful FMCG analytics, retail analytics, and product analytics, to enable them to achieve the competitive advantage.


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Through the integration of data from a number of sources, Silo Analytics provides rich information through statistical reporting. With the addition of the Till-data component, consumer spending behaviour can be assessed through a promotional looking glass.
The promotional and till data sets when synergized, give brands and retailers a better view of:



  • ­­What SKU’s grow your volumes the most effectively ­­
  • What is the best price to promote without compromising margin and volumes ­­
  • Image size and placement ­­
  • What region works best
  • ­­­­­­Length of promotion – volume impact ­­
  • ­­­­­­Mid-month vs. month end promotions ­­
  • ­­­­­­Seasonality ­­­
  • ­­­­­­Effectiveness of value adds

Powerful analytics for a competitive advantage

  • asses promotional roi dollar bill icon

    ASSESS PROMOTIONAL ROI

    Measure the return on investment of promotions and assess the effectiveness of the advertising metrics.
  • competitor comparison persons group icon

    COMPETITOR COMPARISON

    Track promotional effectiveness and analyse against competitor promotional activity.
  • comparitive price trends increase graph icon

    COMPARITIVE PRICE TRENDS

    Trend product pricing over time and view in context of category and/or competitor brands.
  • consumer behaviour trolley cart icon

    CONSUMER BEHAVIOUR

    Offers insight into consumer behaviour in aid of forecasting future trends.
  • real time data clock icon

    REAL-TIME DATA

    Real-time access to crucial promotional information for quick response time and competitive advantage.
  • retail promotion stats statistic icon

    RETAIL PROMOTION STATS

    Price Probe supplies statistical reports on promotional activities by retailers for products by SKU level.
  • promotional efficacy dart arrow on target icon

    PROMOTIONAL EFFICACY

    Advice provides advertising information relating to the promotion to measure efficacy.
  • online web access computer icon

    Online WEB ACCESS

    Assessed easily via a centralised web portal.
  • advert preview search magnifying glass icon

    ADVERT PREVIEW

    View the adverts online, linked to individual product pricing.

Quick links to our related services



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Durban (Head Office)

T +27 (0)87 350 8000
PO Box 74363, Rochdale Park, 4034
Hirt and Carter Building, 1 Intersite Avenue, Umgeni Business Park, Durban, 4051

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Johannesburg

T +27 (0)87 350 8000
PO Box 74363, Rochdale Park, 4034
10 Starfield Drive, Linbro Park, Johannesburg, 1610

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Cape Town

T +27 (0)21 410 8100
PO Box 74363, Rochdale Park, 4034
Times Media Building, Central Park, Black River Park, Fir Street, Observatory, 7925

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